Thinking
Why Metric Definitions Matter More Than Dashboards
Most analytics teams jump straight to visualization. But if stakeholders can't agree on what "attrition rate" means, the prettiest dashboard in the world won't help.
Thinking
Case studies and frameworks on data governance, analytics leadership, and making organizations smarter about how they use data.
Case Study
Seeing Past the Data: What 22 Years of NECTA Results Taught Me About Analytics
How a fragmented historical dataset became a lesson in data governance and pragmatic analysis.